From 3D to AI and VFX to photography, if you need high performance computing you go to Z by HP. These rigs are designed for advanced creators and provide the tech needed to power creative breakthroughs in countless industries. To introduce new pro-grade laptops we created two spots, then launched the brands first global campaign. We grew their social media presence on Instagram, Twitter and Facebook from 0 to what it is today.

ZBook Create is the first Z with NVIDIA® GeForce® graphics and has the Z Command Keyboard that I helped to name. The ZBook Studio is made with NVIDIA Quadro® graphics designed for engineers and data scientists. I created the scripts for both spots, saw production through from start to finish, wrote website copy for the landing pages (linked above) and the four-post social media launch.

Power Your Breakthrough

To launch Z by HP’s first global brand campaign, Power Your Breakthrough, I helped create two films, a new website and social media copy.